Client: Farm Aid
Agency: Icon Interactive
Services: art direction, brand identity, illustration, custom typeface design
Each year, Farm Aid board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews host a Farm Aid concert to bring together a wide variety of artists, farmers and fans for one mission: keeping family farmers on the land. Farm Aid is an all-day festival that brings together incredible music, good food and hands-on activities to get folks in touch with the roots of our food. Since 1985, Farm Aid has raised more than $50 million to help family farmers thrive all over the country while inspiring millions of people to take part in the Good Food Movement.
More Info at www.farmaid.org.