Sadie St. Germain
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Fiat Window Shopping


Client: Fiat

Agency: Icon Interactive

Services: style frames, interaction design



FIAT USA engaged ICON Interactive to design and develop an immersive, fun experience that showcases the all-new FIAT 500X and simultaneously draws crowds of consumers to their displays at malls, events, concerts and trade exhibits across the country. To accomplish this goal, the ICON crew developed a game-like interaction utilizing a 12×7 foot video wall and a Kinect camera that reacts to the person in front of the screen. Our crew created a series of animations that result in a one of kind interactive experience. 

More Info at Icon Interactive.