Sadie St. Germain

Fox River Liquors

Fox River


Project: Fox River Liquors

Client: Ann Arbor Distillery

Agency: Icon Interactive

Services: art direction, illustration, packaging


The Fox River is a river in Michigan's Upper Peninsula that is famed for its trout fishing, the river is allegedly the one that Hemmingway wrote about in "The Two Hearted River." Although there is a Two Hearted River that is nearby, it lacks one key thing - fish. Typically one canoes down the river and fishes for the trout. he legend goes that Hemmingway, like any good fisherman, wrote about the Fox River, but called it the Two Hearted River to send fisherman to the wrong place.