Project: Fox River Liquors
Client: Ann Arbor Distillery
Agency: Icon Interactive
Services: art direction, illustration, packaging
The Fox River is a river in Michigan's Upper Peninsula that is famed for its trout fishing, the river is allegedly the one that Hemmingway wrote about in "The Two Hearted River." Although there is a Two Hearted River that is nearby, it lacks one key thing - fish. Typically one canoes down the river and fishes for the trout. he legend goes that Hemmingway, like any good fisherman, wrote about the Fox River, but called it the Two Hearted River to send fisherman to the wrong place.