Sadie St. Germain
jamesons1_flattened.jpg

Jameson Bar Soap

JAMESON BAR SOAP BE A TRUE IRISHMAN
Jameson Whiskey Soap / Packaging, Point of Purchase + Advertising

John Jameson grieved each time a cask had been emptied; the inside still coated in the wetness and sweet smell of his whiskey. Until one day he made a solution. Wood shavings from inside the casks were cooked alongside select ingredients resulting in soap with a very oaky, smoky scent. John Jameson was merry, for now not a drop of his beloved whiskey would go to waste.

Credits

Project: Jameson Bar Soap

Proposed Client: Jameson Whiskey

Services: art direction, brand identity, packaging, advertising, copy-writing & point of sale

Photography: Douglas Lloyd

Details

Tagline: Be a True Irishman

John Jameson grieved each time a cask had been emptied; the inside still coated in the wetness and sweet smell of his whiskey. Until one day he made a solution. Wood shavings from inside the casks were cooked alongside select ingredients resulting in soap with a very oaky, smoky scent. John Jameson was merry, for now not a drop of his beloved whiskey would go to waste.