Project: Jameson Bar Soap
Proposed Client: Jameson Whiskey
Services: art direction, brand identity, packaging, advertising, copy-writing & point of sale
Photography: Douglas Lloyd
Tagline: Be a True Irishman
John Jameson grieved each time a cask had been emptied; the inside still coated in the wetness and sweet smell of his whiskey. Until one day he made a solution. Wood shavings from inside the casks were cooked alongside select ingredients resulting in soap with a very oaky, smoky scent. John Jameson was merry, for now not a drop of his beloved whiskey would go to waste.