Sadie St. Germain
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Pink Haze

Farm Aid 2016

Keep America Growin'

Each year, Farm Aid board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews host a Farm Aid concert to bring together a wide variety of artists, farmers and fans for one mission: keeping family farmers on the land. Farm Aid is an all-day festival that brings together incredible music, good food and hands-on activities to get folks in touch with the roots of our food. Since 1985, Farm Aid has raised more than $50 million to help family farmers thrive all over the country while inspiring millions of people to take part in the Good Food Movement.


Client: Pink Haze

Agency: Icon Interactive

Services: multi-part brand identity



The PHP is a platform for Drs. and Patients to have a “safe” forum to openly discuss the “cannabis wellness experience” and empower patients to make educated decisions.  This anonymous community will allow patients to locate a doctor, share stories, ask questions and engage in two way discussions, within a safe community space.