Project: Sense by Bauer
Proposed Client: Bauer
Services: art direction, brand Identity, app design, experiential design, copy-writing & advertising
Photography: Phone & Expo Shots by Douglas Lloyd
Tagline: The Power to Make Your Own Destiny
Individualized training for hockey players is limited and expensive. Sense by Bauer creates a new way for players to monitor, train and improve their skills. Sensor equipped gear syncs wirelessly via Bluetooth to your mobile device allowing players to measure their game with quantitative data.